![]() This means that marketers have to find new ways to engage with customers and prospects. If the customer’s last message in the chat is more than 24 hours old, the company will need to make use of Instead, customers need to initiate the conversation with them. It gives off a more relaxed and cool vibe than email or the phone.ĭue to the WhatsApp newsletter ban in 2019, however, businesses are no longer allowed to send newsletters to target groups of customers. The mere use of a channel like WhatsApp has a significant impact on the perception of your brand. ![]()
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